| Cross-Center International AB is a company that was founded
1981 of Torbjörn Bergh. The idea
was to have a small company by the side of the normal work but in the end of
the 90’s it was to much work so I decided to start working full time.
Today the company is family owned with my wife Helene as a part
owner.
The company have today 4 employees and have more than 60 machines.
We have over 6 000 articles for
motocross, enduro and supermoto and about 3 000 are from our own
production and we have a total area of about We are today selling directly to dealers in Scandinavia and are exporting to over 20 countries. We sell the products we make under our own brand name CC PRODUCTS and the CC comes from our company name Cross-Center. |
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| The start 1981 It all started 1981 with race numbers and continued with tear-off’s and roll-off film when it came to Sweden 1986. We were at this time in a small place with only 100 m2. |
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1983-1985 After a couple of years I started to make more products like lenses, anti-fog liquid, pit boards and a lot of other more or less successful projects. |
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1986 One funny project was to make M6 “Japanese” bolts in the end of 1986, we had to make such big quantities that it did cost much more than the turnover of the company and that were a big investment. As far as I know Cross-Center was the first company to make these bolts outside Japan. |
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M6 Bolt kit |
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When the bolts arrived in our small warehouse there were people that told me that “with all these bolts I will never be able to sell them before I die”. Luckily they were wrong and today we are also making a lot of other bolts like sprocket bolts, brake disc bolts and chain adjusting bolts and they are today an important part of our sales. |
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Sprocket bolts |
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1987-1990 The range expanded and I made several new products like pit boards and started import new brands like Blackbird and Magura. We also imported parts from Taiwan. |
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1994 I started to think about making wheels because they were very expensive and had a long delivery time. After a lot of thinking I came up with the idea with an universal hub that should fit all bikes, brands and years. This was very difficult and it took a couple of years to get it all sorted out. (there is a reason why there are so few makers of hubs and wheels) |
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Prototypes of the new hub |
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1995 With the hub and wheel production taking so long time we were thinking about new products and we started to test materials for brake discs. With all the machines out there it shouldn’t be any problem? Well, I couldn’t be more wrong, it's not just to choose a hard material and then start the production. This is of course wrong; the material must have the correct hardness and have a good brake coefficient. Then you have to decide materials depending of the use, because street bikes and motocross have different material. Now the testing began! |
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1997 This year is a very important one because now Cross-Center became a stock company and my wife Helene became a part owner. Later this year our spoke manufacturer told us that they were closing down the factory so we took the decision to buy their spoke machine. It was only to secure the supply of spokes to our wheels. Without any instruction books for the machine and with a high price if you consider that the machine were made around 1930 I think that I can say that this was a “high risk” investment. With the "new" spoke machine installed we bought the best stainless spoke material available because we wanted to have the strongest spokes to our wheels. |
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Our "new" spoke machine |
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1998 The testing of brake discs took us over 2 years but now the production started. |
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1999 The rumor of our spoke machine spread and we started to get orders for OEM replacement spokes. Today the spokes are one of our most important products. We also bought a new skin packing machine so we were able to pack all our products in the house. |
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Spoke sets |
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2000 It happened a lot in 2000; first of all I started to work full time. Then we started to make brake disc bolts and sprocket bolts. This year was also our first time we exhibited at the international Intermot exhibition in München. In the end of 2000 we moved and increased our factory area to 600 m2. |
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Picture from Intermot 2008 |
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2001 The company were growing and we needed to move the company for the second time and the factory area increased to 1 000 m2. Helene started to work full time. |
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2002 With more machines and more products we needed more space so we expanded factory area to 1 400 m2. |
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Our skin pack |
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2003 Our first employee, Anders, started to work for us. |
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2005 This year we bought the company AP. This company made back protection, knee braces and a lot of other products. We moved all the machines and installed them in our factory. |
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2006 We bought our own CNC machine so from now we are in full control of the hub production. We also increased our factory area to nearly 2 000 m2. |
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Our CNC machine |
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2007 We bought a new threading machine for our spokes. |
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2008 |
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| 2009 With the start of the global economical crises we had time to develop and improve our company. We made wheels for 65 cc and 85 cc and we increased our range of brake discs and spoke sets. |
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SX 65 wheel set |
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| 2010 We built a new spoke machine and we can now make all diameters from 2 to 4 mm. |
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| 2011 - 30 Years in the Motocross business!! |
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| Our goal has never been to have as many brands/imports as possible, we only want to be the best at what we do. We want to have as wide range as possible and we want to have it in stock. We should also provide the best service. | |||||||||
| Another goal is to have as much of the production ourselves in order to have full control of the manufacturing process. We don't like outsourcing. | |||||||||
| Sponsoring During the years we have sponsored a lot of riders and teams but since 2009 we have decided to make a new approach and we are now a proud sponsor of Sweden's largest youth race Dråpslaget. It's a race with over 500 riders competing. 2011 is a 30 year anniversary for both Cross-Center and Dråpslaget. The race have now the name CC Dråpslaget See www.orebromk.nu for more information |
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CC Dråpslaget 2009 |
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